#36: Growing a Women’s Wellness Brand with Kate Morton of Funk It Wellness

2022-11-03

When we think of founders who live, breathe, (and eat) their product every single day - Kate Morton is definitely right up there on that list. She's the founder of Funk It Wellness, a woman-owned menstrual health company based here in Austin, TX.Kate went to school to become a registered dietitian, and never intended to be an entrepreneur let alone become a marketer for her own business. In this episode, Kate will be sharing wisdom about building her brand from the ground up, the struggles of marketing a menstrual wellness brand, and wearing (and looking good in) many hats along the...

When we think of founders who live, breathe, (and eat) their product every single day - Kate Morton is definitely right up there on that list. She's the founder of Funk It Wellness, a woman-owned menstrual health company based here in Austin, TX.

Kate went to school to become a registered dietitian, and never intended to be an entrepreneur let alone become a marketer for her own business. In this episode, Kate will be sharing wisdom about building her brand from the ground up, the struggles of marketing a menstrual wellness brand, and wearing (and looking good in) many hats along the way.

This episode is loaded with insights for accelerating your brand’s growth. You DEFINITELY don't want to miss it if you're in the wellness space, too. Let's get funky!

Timestamp:

[0:45 - 4:41] Introduction

[4:44 - 6:50] Small Wins lead to big victories

[6:51 - 10:40] Overcoming product development challenges

[10:43 - 15:03] Ways of pushing through obstacles to achieve her goals

[15:06 - 17:45] Building and maintaining good business relationships

[17:49 - 20:10] Funk It Team

[20:11 - 24:00] Kate’s marketing strategy

[24:05 - 29:35] Favorite thing about UMAI’s Growth Course

[29:39 - 34:24] What marketing channel are you most excited about?

[34:32 - 36:10] Biggest piece of advice for small CPG business owners

[36:25 - 37:17] Outro