How Systems Scaled Mid South Home Buyers

2025-11-18

What happens when you build a business so good… you don’t need to market it? In this episode of Humans of Growth, we sit down with Terry Kerr and Liz Nowlin to unpack how Mid South Home Buyers became one of the most trusted turnkey real estate companies in the country—without relying on traditional marketing channels. We explore how they grew from managing their first few properties to thousands under management, using trust, referrals, and operational excellence to create a growth flywheel that runs on reputation. What we cover...

What happens when you build a business so good… you don’t need to market it?

In this episode of Humans of Growth, we sit down with Terry Kerr and Liz Nowlin to unpack how Mid South Home Buyers became one of the most trusted turnkey real estate companies in the country—without relying on traditional marketing channels.

We explore how they grew from managing their first few properties to thousands under management, using trust, referrals, and operational excellence to create a growth flywheel that runs on reputation.

What we cover:

How a Memphis-based operation became a go-to for passive real estate investors
The systems that turn first-time buyers into repeat investors
Why education and transparency outperform traditional sales
The power of investing in people—for both residents and clients
How Liz and Terry approach brand trust, lead nurturing, and high-stakes financial decisions
What most turnkey real estate firms get wrong about long-term growth

This episode is a masterclass in scaling through integrity, clarity, and consistency—without dumping dollars into paid ads.

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