Synthetic Users: A New Frontier in UX and Discovery Research? - AI 4 UX Interview with Kwame Ferreira, Synthetic Users

Join my Maven course, AI for Customer Research: https://maven.com/john-whalen/

In this installment of AI for UX, we sit down with Kwame Ferreira, Founder of Synthetic Users. Kwame describes how synthetic users can speed discovery and be especially useful in the initial and growth phases of the product lifecycle, where quick and iterative feedback can significantly influence and optimize development.

See the tool in action! This interview includes a demo of Synthetic Users —watch the video version on YouTube: https://youtu.be/RoLM6o-CVnM

Learn more about Synthetic Users: https://www.syntheticusers.com/

Episode Summary: https://www.brilliantexperience.com/blog/synthetic-users-a-new-frontier-in-ux-and-discovery-research-ai-for-ux-with-kwame-ferreira-of-synthetic-users

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