Customer Journeys, a Definition
The Behavioral Economics in Marketing’s Podcast

Customer Journeys, a Definition

2021-11-11
During the next few episodes, we will go on a deep dive into customer journeys. What they are, why they are important and how to optimize customer journeys through behavioral economics. For this reason, this episode provides a thorough foundation into what a customer journey is, from a consumer standpoint and a marketing professional standpoint, as well as other definitions that are important to customer journey mapping. Additionally, we offer an excellent case study into how customer journey mapping can improve user...
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