SharkPod #87 ”Winning Happy” - Greg Canty - Managing Partner, Fuzion Communications

What is up SharkNation!

On this episode Luke and Mark chat to marketing veteran and podcaster, Greg Canty - Managing Partner with Fuzion Communications, Producer of Win Happy Podcast. 

Greg joined Fuzion in 2003, bringing a strong commercial aspect to the business. He is a qualified accountant who held senior roles within the drinks industry for Heineken and Guinness including posts as General Manager. Greg also had a chain of music stores in a number of locations around Ireland.

Greg works with clients on their Communications Strategies and he develops digital marketing strategies and implementation plans for clients and supports these with the Fuzion digital marketing team. He also provides social media consultancy and support to the Crisis PR team.

Greg is a social media enthusiast, an avid writer and social commentator and is considered to be one of the leading B2B bloggers in Ireland. His regular B2B blog and the Fuzion blog, which he manages, have attracted a large following with many of the submissions featuring in national publications. Greg produces the Win Happy podcast as well as podcasts for a number of clients..

In conjunction with the Fuzion design team, Greg developed the globally successful anti-cyberbullying infographic ‘Safebook’, which led to a Chambers Ireland national CSR award.

Greg's marketing and PR agency has been around for 20 years and on this podcast he provides deep insight into the world of communications as well as the story of how a qualified accountant got into the marketing business.

Key takeaways:

1. Where you start doesn't have to dictate where you end up. If you start out as an accountant, don't feel like you have to follow that path forever.

2. Career variety makes for a good story. Greg has worked in lots of different fields from the music business to drinks distribution. 

3. Ad clicks matter in marketing, but so do soft communications. In a world where anyone can have a blog, an article in the newspaper might be even more powerful than PPC, but harder to measure.

4. Embrace change. Greg has seen the value of new technology emerging in the marketing scene and has started his own podcast (Win Happy) to share his thoughts on business and life.

For more information you can see: fuzion.ie
or get in touch with Greg here: https://www.linkedin.com/in/gregcantyfuzionpr/?originalSubdomain=ie

Also if you would like to listen to more of greg you can get his podcast "Win Happy" here: https://open.spotify.com/episode/26Xytze8H9hNN4WegpmRxg

For feedback: Luke@shark.ie