Episode Type: Venting / Educational Rant
Program Mentioned: Mastering Midlife (Sept 21 – Nov 1) → www.midlifemonth.com
In this episode, Joanne takes aim at a recent Telegraph article that claimed you can lose weight without losing muscle by following outdated and misleading advice. From the laughably low protein recommendations (45g/day for women) to the suggestion that light weights and bodyweight exercise are enough for midlife muscle preservation, Jo breaks down why this kind of misinformation is dangerous—not just frustrating.
This episode is raw, fiery, and unapologetic—a venting session that highlights why midlife is not the time for “everyone gets a trophy” advice. Instead, it’s the time for clear, science-backed strategies that actually protect muscle, metabolism, and long-term vitality.
🔥 Key Topics Covered 1. Why 45g of Protein is a JokeThe article recommended ~0.75 g/kg of protein per day (≈45g for women, 55g for men).
Joanne explains why this 1960s RDA guideline is dangerously outdated and fails to account for modern research, especially in midlife when anabolic resistance sets in.
For true muscle preservation, most adults need closer to 1.6–2.2 g/kg bodyweight. That’s triple what the article suggested.
Jo breaks down the science of anabolic resistance and its connection to insulin resistance:
Insulin resistance → harder to move glucose into muscle.
Anabolic resistance → harder to move amino acids into muscle.
Result: even if you think you’re eating enough protein, your muscles may not be getting fed.
Why this matters: muscle loss accelerates with age, even for people who “do all the right things,” unless nutrition and training are dialed in.
The article claimed bodyweight training, yoga, Pilates, and light weights with high reps are “enough” for muscle preservation in midlife.
Joanne explains why this is not effective for building or maintaining meaningful lean mass.
Strength training needs progressive overload—challenging resistance that forces muscles to adapt.
While bodyweight and Pilates have benefits, they don’t replace structured resistance training for midlife muscle protection.
Holding onto muscle isn’t about just looking “toned”—it’s about survival and independence later in life.
Without enough muscle:
Metabolism plummets.
Fatigue and frailty increase.
Quality of life in your 70s and 80s diminishes sharply.
Midlife is the one opportunity to re-route the trajectory of aging—miss it, and the next chapter becomes exponentially harder.
Articles like this reinforce mediocrity disguised as inclusivity: “everyone’s a winner” messaging.
Jo argues this robs people of their chance to succeed because they’re never told the truth about what’s necessary.
Clear, accurate information empowers people to do the work—and it doesn’t need to be complicated. It just needs to be correct.
Too many people fear midlife without realizing the real fear should be what comes after if they don’t act now.
Midlife = chance to reset metabolism, protect muscle, preserve energy, and ensure the later decades of life are vibrant.
Ignore it, and the outcome is predictable: loss of muscle, independence, and quality of life.
Protein Distribution Matters → It’s not just how much protein you eat, but how you spread it through the day (aim for 25–40g per meal with sufficient leucine).
The Role of Resistance Training → Strength training triggers mTOR and muscle protein synthesis. Lighter loads can work only if trained to failure—but that’s rarely sustainable.
Metabolic Flexibility → Without muscle, the body loses its best tool for glucose disposal and fat utilization, fueling insulin resistance.
Hormonal Influence → Midlife shifts in estrogen, progesterone, and testosterone amplify anabolic resistance—making accurate protein and strength training strategies non-negotiable.
Midlife doesn’t have to mean decline. Joanne’s signature Mastering Midlife program runs Sept 21 – Nov 1 and gives you the full roadmap for building muscle, balancing hormones, optimizing metabolism, and rewriting the script for your next decades.
👉 Learn more and join at www.midlifemonth.com
🧭 Listener QuestionJoanne ends this rant with a question for her audience:
Should she create a dedicated program for people using weight loss medications (GLP-1s, etc.)—a short 3–4 hour video course called RX Success—to fill the massive coaching gap that doctors aren’t covering?
Email Jo your thoughts at jo@theshrinkshop.com.
✅ Bottom line: Don’t buy into outdated “light weights and 45g protein” nonsense. Midlife is your one chance to create a strong, lean, healthy body that carries you into later life with energy and independence. Do the work that’s necessary—not the fluff that gets printed in newspapers.