Snack 4 - How to create an aspirational and inclusive brand?

2023-02-14

Meriel created a vegan brand that makes people stop, come in and try her awesome great-tasting food. And a place like Club Mexicana was needed to shake things up in the vegan food scene. A fun place with a great vibe that satisfies a variety of appetites with sustainable food that delivers in taste and creativity. The success of Club Mexicana lies in the service, music and vibe. Meriel explains that “90% of why people are there is not for what’s on the plate”. Instead, people want to sit there, have a drink and...

Meriel created a vegan brand that makes people stop, come in and try her awesome great-tasting food.

And a place like Club Mexicana was needed to shake things up in the vegan food scene. A fun place with a great vibe that satisfies a variety of appetites with sustainable food that delivers in taste and creativity.

The success of Club Mexicana lies in the service, music and vibe. Meriel explains that “90% of why people are there is not for what’s on the plate”. Instead, people want to sit there, have a drink and have fun.

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