16: Dissolving the ’shoulds’ in content creation

2025-06-17

Today, I’m joined by the brilliant Anna Rumbold, award-winning business and marketing mentor, for a conversation that feels like a deep exhale for anyone tangled up in the “shoulds” of marketing, messaging and content creation. Anna and I dive into her journey from freelance social media manager to trusted business mentor, and what it really means to communicate your message in a way that’s true to you. We talk about the temptation to mould ourselves to trends, how to filter out all the noise and ‘shoulds’, and why marketing doesn’t hav...

Anna and I dive into her journey from freelance social media manager to trusted business mentor, and what it really means to communicate your message in a way that’s true to you.

We talk about the temptation to mould ourselves to trends, how to filter out all the noise and ‘shoulds’, and why marketing doesn’t have to feel like performance art.

You don’t have to stay stuck with trying to say the “right” thing or frustrated with how to reach and resonate with your people. Instead, jump into the episode and listen in on…

Getting clear on your message without squeezing yourself into a template
Refining your voice over time (because yes, you’re allowed to be messy at first and to evolve)
Knowing when to simplify, when to stretch and when to pause
Infusing your content with more ease, fun and authenticity

Whether you’re deep in content creation or just trying to find the words for what you actually do, this episode is a reminder that your message is already within you, it just needs space and permission from yourself, above everyone, to unfold.

🎧 Tune in now to finally start simplifying your messaging processes and start rediscovering fun in your content creation.

❤ Love this episode? Please be sure to subscribe and leave a 5-star review so more people can find their way to a should-free business too!

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Connect with Anna

Check out Anna’s free workshop “Learn how to craft messaging that sells like hot cakes”: https://annarumbold.kartra.com/page/Hef17

Follow Anna on Instagram @annarumbold.co

See all of what Anna does on her website: annarumbold.co.uk

Listen to The Attract Podcast with Anna Rumbold here: https://www.annarumbold.co.uk/attract-podcast

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Come hang out with me!

Connect with me on LinkedIn here

Follow me on Instagram @clubjamiepei