The Biggest Challenge Facing B2B Marketers in 2023

What's the biggest challenge facing B2B marketers in 2023?

I asked people in charge of marketing at B2B companies one question:

What's the biggest challenge you're currently facing in your role?

We got some great answers, which could be grouped into 4 areas:

01. Economic pressures
02. Doing more with less (budget and staff)
03. Lack of respect for marketing within a company
04. Stakeholder communication (for various reasons)

And we dived into each of these in this week's episode of Bitesize B2B Marketing.