Episode 42 - Sadie Baron of Reed Smith on equipping legal marketing functions to succeed in today’s environment

Legal marketing functions have experienced rapid and significant changes in response to the global events of recent years, arguably the most transformative period in their history.

This accelerated pace of change brings challenges and opportunities. The role of the CMO is to make sure that the team is ready to navigate those changes and make the most of the opportunities on offer. 

To discuss these changes and how marketing leaders can best equip their teams for success, we welcome Sadie Baron, Chief Marketing Officer at Reed Smith and President of the Legal Marketing Association, Europe, to the CMO Series.  

Connor and Sadie explore: 

• The current legal marketing environment and how it compares with other points in Sadie’s legal marketing career?
• How well legal marketing teams are equipped to operate in the current environment
• How to structure and resource your teams to be effective given the current opportunities & challenges
• The red flags that suggest a function might not be totally equipped for the current environment
• The search for talent and advice for CMOs trying to keep their teams together and fill empty vacancies
• How well prepared individual marketers are for the dynamic, shifting market
• How team members can close their own personal skills gaps to take advantage of the opportunities the current market offers
• Initiatives and programs that are equipping the function as a whole
• Advice for those legal professionals looking to equip their people for success