Win the Relationship Not the Deal with Casey Jacox || Ep 144

Is it really money that drives your business? Or is there something deeper? And more... lucrative?

Our guest today is Casey Jacox. Casey is an elite seller who is now coaching others to reach elite status in B2B selling. Specifically, how to create relationships that win and keep business.

In this episode, we are going to cover key principles on how to show up and win the relationship and not just the deal. We will discuss how focusing on the relationship will help you win more deals.

With more than 20 years of business experience, Casey's leadership helps companies emphasize building relationships and not just transactional business deals.

He's a father, a husband, a coach, a podcaster, a speaker, and an author who is the same person in and out of work. Casey is now the founder of Winning The Relationship, LLC, a consulting firm providing sales leadership and coaching.

Additionally, Casey is the host of The Quarterback DadCast, a podcast that offers stories, advice, and wisdom for fathers looking to improve their leadership skills and emotional intelligence.

After listening to today's episode, be sure to check out Casey's book, Win the Relationship, Not the Deal.