What Is The Single Best Way To Get A Listing?- EP 159

2022-10-10

On this episode of the Real Estate Fight Club Podcast, Jenn and Monica are going duke over the question, ‘What is the single best way to get a listing?’ Tune in to find out! Episode Highlights: Monica says that if she needed a listing today, she would call ‘For Sale By Owners.’ She would even look up an expired listing if she knew the area really well. Agents are nervous to niche down because they think they are going to lose business but that's not true, because the more you niche down, the more specific you are to your point.

On this episode of the Real Estate Fight Club Podcast, Jenn and Monica are going duke over the question, ‘What is the single best way to get a listing?’ Tune in to find out!

Episode Highlights:

Monica says that if she needed a listing today, she would call ‘For Sale By Owners.’ She would even look up an expired listing if she knew the area really well.
Agents are nervous to niche down because they think they are going to lose business but that's not true, because the more you niche down, the more specific you are to your point.
If you have a buyer that's looking for something specific, that's also a good way to get a listing. Give information about listings, educate them about the market with the listings, understand all of the information you can understand about the segment of the market.
What common mistakes do agents make?
Open houses are some untapped resources potentially for finding a listing because a lot of those potential buyers are sellers.
It is just as easy to begin to focus on higher price segments of the market than the lower price segments and a lot of people are intimidated by that, says Monica.
Today we have Bob Mangold as a tiebreaker; Hehas been in real estate for 30 years and he is doing coaching and training for agents. He also has a real estate software company.
How are you going to get rid of the headaches and how are you going to make the process hassle free?
Bob says to look and understand what's going on in your business and identify what it is that you can offer to somebody when you sell their house. How do you guarantee that they get the highest price?
What if you look for a discount realtor in your city?
Bob talks about unique selling propositions.
“Every listing that we do, we have professional photography done. If we need to stage a house, we will stage a house because we want to see that house in the best possible light and looks,” says Bob.
The real estate business is changing. The question is, are you changing with it? You just have to change the way you think.
In order to take and submit an offer on a house, you have to have a pre-qualification letter, pre-approved, says Bob.
If you do your job correctly in the open house, you will get a lot more business from it, but you also have to have a process.
Your income is directly proportional to the power of the questions you ask. If you ask good questions, your results will be better. If you ask bad questions, it will be bad.
An agent's job is to figure out how to get as many possible people into your property into a shorter period of time.

3 Key Points:

Jenn's top lead source today for a listing if she had to get one today is she would call every lead for sale and ‘for rent by owner’ that is available.
As per Bob, the first thing all agents should be ready to figure out is- “Why should I list my house with you over all the other options?” If you can answer this, people are more compelled to say you are the right agent.
Bob has created a process for teen age agents so that nobody ever asks the question, how old are you and how long you have been doing this. They simply created a system that was built around the process of how we sell your home, not about us.

Tweetable Quotes:

"If I show up as a listing specialist, I educate sellers on how to position houses, how to price house, what staging does, what curb appeal does, like I go all in on that education information piece." - Monica
"You need to brand yourself as a listing agent if that's what you want to be." - Monica
"If you want to double your business, you should get two things. Empty your voicemail and answer your phone." - Bob
"We have a six-step funnel that we do and that all starts with a database. You have to have a database likely seller and then we are going to run that through a process of artificial intelligence." - Bob
"If you don't want to know the answer to the question, you should not ask the question." - Jenn
"What's available in the market at listing time, that's the market value of your House." - Bob

Resources Mentioned: