Retain and Gain Ep 2: CDP’s: What Do They Do Really?

In this episode we discuss how Customer data platforms (CDPs) evolve from relational marketing databases to integrate various data silos, enhancing marketing effectiveness. They serve as a central hub for first-party data, aggregating information from sources like DMS and CRM systems. The automotive sales industry is discussed, focusing on leasing, trade-ins, and customer engagement, highlighting subscription models and the importance of timely communication. Utilizing service data for targeted offers and measuring key performance indicators are essential for improving sales processes.