Launching and Marketing a Food & Beverages Business [with Laurie N.]

2020-06-25

In this episode, Andrei Tiu and Laurie Nadeau will be looking at how to launch and scale a B2C Food & Beverage product - starting from Branding & Logistics, and going all the way into Marketing Tactics, and generating customer demand. Laurie will also share insights into "tricks" you might be able to make use of, to gain brand exposure in large retail chains, as well as how to use E-commerce, Social Media & Influencer Marketing to generate sales. Laurie Nadeau is the owner of Smokin’ Mary - a popular US Smoked Bloody Mary M...

Laurie Nadeau is the owner of Smokin’ Mary - a popular US Smoked Bloody Mary Mix. And she may be all dolled up in her signature red-and-white polka-dot dresses, but don’t let the pinup girl persona fool you. Nadeau is a savvy, successful businesswoman, who has managed to grow Smokin' Mary from a small family business to a National (US) recognised brand.

She and her husband of 14 years, Marc, pour about 500 to 1,000 samples of the competition-winning concoction at the 45 or so food-and-beverage shows they attend each year, and have grown a large national distribution network

Listen to the episode on your favourite platform:

▶️ Watch the episode on YouTube: https://bit.ly/The-Marketing-Innovation-Show-YouTube

▶️ Apple Podcasts: https://bit.ly/The-Marketing-Innovation-Show

▶️ Podbean: https://bit.ly/The-Marketing-Innovation-Show-Podbean

▶️ Spotify: https://bit.ly/The-Marketing-Innovation-Show-Spotify

▶️ Deezer: https://bit.ly/The-Marketing-Innovation-Show-Deezer

▶️ Stitcher: https://bit.ly/The-Marketing-Innovation-Show-Stitcher

▶️ Castbox: https://bit.ly/The-Marketing-Innovation-Show-Castbox

Connect with Laurie:

Web: https://www.smokinmary.com/

Twitter: @SmokinMaryMix

Instagram: @SmokinMaryMix