Thank you for tuning into "Starting Small", a podcast about brand development, entrepreneurship, and innovation in the modern world. In this episode, I am joined by Abby Taylor, founder of Playa Bowls, tropical super fruit bowls, prepared on demand nation wide. Surfing being a major part of Abby's upbringing, various açaí bowls were present at most surf towns she would visit. Taking this into account, Abby and her co-founder, Robert, decided to recreate their favorite recipes with their own twist at home at the Jersey Shore.
They made a deal with the owner of the pizza shop they lived above on 8th Avenue in Belmar, NJ. They bought a blender, a patio table, a fridge & a freezer and set up a makeshift pop up stand on the sidewalk in front of the pizza shop. They spent a lot of time & effort telling their story and educating customers on the benefits of acai. As word spread of this creative & intuitive pop up stand, more & more people stood in line on the side of Ocean Avenue to see what Playa Bowls was all about. After finding much success with this location, they expanded to now over 120 locations nationwide.
Make sure to check out Playa Bowls for yourself at: https://www.playabowls.com/
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Support for Starting Small comes from Humanscale, the leading designer and manufacturer of high-performance ergonomic products that help create a healthier work life. All of their products, from chairs to standing desks and more, are comfortable, easy to use, and sustainable. And great for either the office or the work from home environment.
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Make sure to check out Humanscale at humanscale.com, and use code: STARTINGSMALL at checkout to save 20% on your purchase.
Thank you to this episodes mid-break sponsor, Newton Running, the leader in performance running shoes that promote gait efficiency for people at all levels of the sport. Newton Running’s patented Action/Reaction™ technology provides dynamic shock absorption, energy return, ground feel, minimal heel-to-toe drop, and lightweight comfort. In addition to its devotion to help people run better, Newton Running is committed to corporate responsibility through sustainability efforts and through the support of numerous charitable organizations.
Make sure to check out Newton Running for yourself at https://www.newtonrunning.com/