The Kerouac House, Branding Yourself, And Early Social Media Marketing - Erik Deckers (AoL 037)

newinceptions.com/session37 When people get to a certain level of success, it's really hard to leave it behind. It takes so much time and resources to get to a certain level. That's one reason why many professional athletes find it really hard to leave the game they've known since they were a kid. They're not sure about what's coming next and that can be very difficult. For me, when I left academia and started figuring out what I wanted to do, I didn't know where to start. The one thing I did know is that I had to put myself where opportunity would find me. So I started networking - A LOT - in Indianapolis. Getting to know many people that would ultimately have success themselves. Also getting to know people who would crash and burn and start rebuilding, or in some cases, give up on their passion altogether. One of many people I met was Erik Deckers. I have to say that when I first met Erik, I thought that he'd be a good guy to get to know as we connected on a ton of things. Like me, he's somewhat of a natural creative. He loves to write... and type (he has a collection of typewriters). And he's able to help other companies do that through his online business: ProBlogService.com. Which he's essentially a online ghost writer for other businesses. Needless to say that that particular service and him networking got him well known in Indy. Of course, it didn't hurt that he wrote a few books with some prominent figures when he was here as well. Anyway, fast forward a couple of years, I find myself back in Indy looking to reconnect with some folks that I knew from 2010. And I find that Erik is down in Orlando, FL! Having to essentially use the information he put into one of this books all over again. In this session, we'll learn more about the move to Orlando. We'll also find out how he got into writing in the first place, how several of his books were conceived, and his thoughts on what the best ways are for people to be found on today's internet. If you've ever found yourself having to restart your career from scratch, you're simply curious about what it's like to write in the Kerouac House and what it's all about, or just want to catch up with Erik, then you should get something out of this chat.