Kathleen Finch, Chief Lifestyle Brands Officer, Discovery Inc. oversees an astonishing 11 network brands. On this episode of Thinking Out Loud, host Vicki Lins sits down with Kathleen to discuss Discovery’s strategic plan to keep, grow and push viewers from one network to another through co-branded shows, fun talent mashups and tactical program scheduling.
Jonny Keeling: In Chaotic Times, Come Back to Earth
Katherine Pope: How Charter is Positioning Spectrum Originals as the Premium Destination for Subscribers
Balancing relevancy and integrity within the framework of creating compelling, captivating and entertaining content
What’s Driving The Success of Unscripted Programming
Content remains king but multiple consumer touchpoints are the keys to the kingdom
Amid myriad television, radio, social and digital news options, Americans still turn to C-SPAN
Mark Dzuban, president & CEO, SCTE: Technology + Marketing = Impactful Consumer Experiences
Surviving R. Kelly EP's: Joel Karsberg, Founder & CEO and Jesse Daniels, VP, Development, Kreativ, Inc.
Dan Fienberg, Chief TV Critic, The Hollywood Reporter
Jennifer Koester: How brands are using advertising to complement the viewing experience
Margaret Dean: Using Anime to Champion Underrepresented Voices and Audiences
John Hendricks: The next great migration of viewers
Kartik Hosanagar: How Algorithms Are Shaping Our Lives and How We Can Stay in Control
Dan Fienberg, TV Critic: What makes for great TV?
Jill Rosengard Hill: How technology is changing the way consumers engage
Chris LaPlaca: Managing a company’s brand in a connected world
Wared Seger: Understanding the complexities of data science today
Liz Janneman: The art of cultivating superfans, culture and ad support rely on creating an immersive experience
Barry Jossen Part 2: It’s about wireless: we no longer must be tethered to our wall to watch TV
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