Episode 29 - How do you maintain the relevance of a brand?

Jones the Grocer is a staple of the UAE's restaurant scene, but few are aware of the legal and financial difficulties faced by Yunib Siddiqui, the man who introduced the brand to the country, as he attempted to build the chain amid a competitive food and beverage market. Now, the Coronavirus pandemic has hurled yet another challenge at Siddiqui. In this podcast we explore the ways businesses can navigate unexpected difficulties and how, with limited resources you can maintain the relevancy of your brand.