Ep #43 Entrepreneurship: How Small thinking can Stifle Your Expansion

2021-07-24

Most entrepreneurs have experienced the frustration of moving three steps forwards and three or even four steps back. There are some commonly found limiting mindsets that stop us from excelling, in a way we know we can. In this episode we address four of them: Vanity Marketing This can be mistaken for PR, the difference is the only increase you'll see will be the size of your ego. Or on the other hand, is what others say about you. Any form of marketing that focuses on improving your view of yourself will not ...

Vanity Marketing

This can be mistaken for PR, the difference is the only increase you'll see will be the size of your ego. Or on the other hand, is what others say about you. Any form of marketing that focuses on improving your view of yourself will not attract customers. You may have an audience but they're there to admire, gawk and wonder how you got there. They are not there to buy from you.

Embellishing yourself

Many of us are guilty of this. We believe our potential clients have an expectation of who we are., so we carve out an image and force-fit ourselves into it. This is the opposite of authenticity and is rooted in the lack of awareness of the amazing gift you carry.

Revelling in your wins

This is when you stay too long at a place of success, and you miss the opportunities that pass by. Celebrate your successes but don't build an altar and worship them.

Emotional attachment

When I lost my business, every thought and idea grew from the ashes of the old. I could not divorce myself from the past because I was emotionally invested in it. You may have infused blood, sweat and tears into a venture but if it is no longer serving its purpose you have to let it go. Some businesses exist to train and prepare us for the next, but if your emotions lead you, you will not recognise this.

Listen to the full episode and let's connect on social to discuss further. @toksaruoture on IG and FB

Resources:

Learn how to tell the compelling, inspiring story of your journey. Your Rock Star Story will encourage you greatly, give you confidence and open opportunities. Tell the world how to relate to you so that those meant to align with you will recognise you. Spaces are limited.

Journalling for Success Workshop 21st August 2021

Learn how to journal for growth; you will be able to go from recurring dreams to you creating a practical roadmap for your life.

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