Episode 53 - Archana Venkat of Trilegal on the role of marketing and the CMO in today’s firm

The role of marketing in the legal industry is experiencing a series of radical changes. Our guest on this episode of the CMO Series is here to discuss the changing role of the marketing function and what that means for CMOs.

Charles Cousins is lucky to welcome Archana Venkat, Chief Marketing Officer at Trilegal to the podcast to share her journey to CMO and the transformation she is seeing in the world of legal marketing.

Charles and Archana explore:

• Archana’s journey into legal marketing and her path to CMO
• How the role of the marketing team and the CMO has changed over the course of Archana's career
• How well the role of CMO is understood in the legal industry now and how the role of the CMO is currently defined
• The key drivers for change in legal marketing
• Advice for marketers and CMOs who are having to adapt to the shift in the demands of their role