Unlocking Multifamily Value in Overlooked Markets featuring Percy Nikora

In this episode of the Property Profits Podcast, Dave Dubeau sits down with Percy Nikora, co-founder of Penn Capital Group, to dive into strategies for uncovering opportunities in overlooked multifamily markets.

Percy shares how Penn Capital has successfully built a portfolio across emerging markets like Huntsville, North Carolina, South Carolina, and Northwest Texas—all while staying disciplined during recent market turbulence. He discusses:

• How secondary and overlooked markets can offer strong job growth and population trends

• Why buying newer construction can sometimes beat the traditional “value-add” approach

• Smart ways to increase NOI without raising rents—like valet trash, internet partnerships, and washer/dryer leasing

• The power of creating local “hubs” for property management across multiple states

• How Penn Capital uses a fund structure to diversify investors and win better deals

 

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