Making Lead Gen Work with CMO Geordie Carswell

In this episode, Geordie Carswell, CMO at ActualTech Media joins Maria and Gianna to talk about the stuff no marketer wants to talk about right now: lead generation and content syndication! Can lead generation be a successful part of a demand generation strategy? Is there a right way to use content syndication for a cybersecurity audience? What are the strategies - and company qualities - needed to make these successful? Listen to find out!

The guest and hosts use their demand gen backgrounds to jam on webinars, content, and other forms of creating engagement with cybersecurity audiences: 

• The relevance of different webinar topics 
• Considering whether to go broad or niche based on specific goals. 
• The importance of personalization and alignment in lead-generation efforts 

Plus…learn a little something about grocery store marketing 🤭

Listen for shop talk and laughs on today’s episode, and make sure to check out ActualTech Media! 

About ActualTech Media:

Lead generation in cybersecurity can be costly and finding an affordable webinar provider who can cover all your needs like one-of-a-kind post-event reporting, recordings, and analytics can be difficult. This is why our friends, one of our sponsors for #CyberMarketingCon2023, ActualTech Media might just be a perfect fit for your webinar needs! ActualTech has low CPL costs that will help you generate QUALITY cybersecurity buyer leads and sales opportunity pipeline😁! 

Links:

Learn more about ActualTech Media here: https://www.actualtechmedia.com/cms/ 

Follow Geordie on LinkedIn.

Follow Gianna on LinkedIn.

Catch up with Maria on LinkedIn.

Join the Cybersecurity Marketing Society on our website, and keep up with us on Twitter.

Hope to see you at CyberMarketingCon this year!