237. Taking a subscription business from $0 - $8m in 12 months with Amrita Mathur VP of Marketing, Superside

2022-10-05

Today I'm chatting with VP of Marketing, Amrita Mathur about how she grew Superside by $8m in the first year. When Amrita Mathur joined Superside as their first marketing hire in 2019 there was no product, no platform and no recurring revenue. No stranger to being called in when companies are at a strategic inflection point with their growth strategy, she did what she’s spent a career in B2B marketing learning how to do: implemented a marketing-led growth strategy that translated into $8 million in subscription revenue in the first year and 400% year-over-year growth since then. Now as VP of Marketing, her team is revolutionizing design at scale for ambitious brands li...

Today I'm chatting with VP of Marketing, Amrita Mathur about how she grew Superside by $8m in the first year.

When Amrita Mathur joined Superside as their first marketing hire in 2019 there was no product, no platform and no recurring revenue. No stranger to being called in when companies are at a strategic inflection point with their growth strategy, she did what she’s spent a career in B2B marketing learning how to do: implemented a marketing-led growth strategy that translated into $8 million in subscription revenue in the first year and 400% year-over-year growth since then. Now as VP of Marketing, her team is revolutionizing design at scale for ambitious brands like Amazon, Meta, Shopify and Coinbase.

In this episode we talk about:

What a marketing lead growth strategy looks like
When you're starting from zero where do you start?
When she looks back at growing superside to $8m in subscription revenue - what do you think were the most effective strategies? (paid V organic)
For subscription-based businesses what has changed and what do they need to be aware of?

Connect with Amrita: