Value Transition Masterclass with Daryl La’Brooy

I'd like to invite you to join Daryl La'Brooy (Hillross St Kilda) and me for a Masterclass session all about how to do a pricing transition most effectively.

 

I've had the great pleasure of working with Daryl, Kirsten, Steven & the team these past months and this is a story I really wanted to share with you.

 

If you have yet to meet Daryl, let me be the first to introduce you to someone who as well as being a very switched on business owner, published author and someone I could talk with for hours, is also a very fine adviser indeed.

When we first met, the conversation followed a very familiar path that's become common these past years.

 

Whilst diagnosing the many opportunities for us to work together to improve, optimise and fix certain areas of the business, one key issue shone like a beacon.

 

Pricing.

 

In this Masterclass, we're going to dive deep into how Daryl and the team approached their transition from a very specific angle.

 

One of a number of impressive talents Daryl has is his ability to identify very clearly the value that advice provided has added to clients.

We're talking about the kind of "you-started-here-and-now-you're-here" analysis that he's able to do, in detail, at the drop of a hat.

 

It's proven very helpful when talking fees with clients and standing firm on value (not that it's been much of an issue most of the time), and just one small part of how after six months of working on his transition he's already successfully closed 50% of what was identified as a quarter of a million-dollar profit gap.

 

It's a great case study to understand for anyone who wants to get into the nitty-gritty of how a successful transition can be done with intensity, as well as the value of advice over time as explained by someone who is absolutely clear on it.

 

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