Beyond Food Franchises: Exploring Non-Food Opportunities

Beyond Food Franchises: Exploring Non-Food Opportunities - While food franchises are undeniably our most popular category, franchising extends far beyond the realm of food. Over the years, we've featured numerous exceptional franchises in the service industry. These businesses, though often highly profitable, present unique marketing challenges. Our podcast begins with a discussion inspired by Dr. Martin J. McDermott's LinkedIn article, "You Had Me at Hello: The Power of the Follow-Up." This piece highlights the critical role of post-service communication in fostering customer loyalty. He also introduces the RATER model (Reliability, Assurance, Tangibles, Empathy, Responsiveness) as a framework for assessing service quality, emphasizing how even brief interactions can strengthen customer relationships.

Next, we sit down with Jon Ostenson, a consultant, entrepreneur, and author specializing in non-food franchising. As a former Inc. 500 Franchise President and multi-brand franchisee, Jon offers invaluable perspectives on this sector. We explore insights from his latest book, Non-Food Franchising: The Better Path to Franchise Ownership. Finally, in the episode's second segment, we feature an excerpt from our celebrated podcast series, Great Quotes in Franchising.