In this episode of The Manage Your Message Podcast host Jim Karrh continues a four-part “solo” series of practical takeaways from his new book The Science of Customer Connections: Manage Your Message to Grow Your Business.
The second section of the book, including Chapters 5-7, is titled “A Lot More Great Messengers.” Both research and practical experience tell us that business leaders tend to underestimate the opportunity they have to enlist other people to share their message.
There are likely many people in and around your organization who care about it – and what others say about it. They might not know everything you do, or consider themselves to be great communicators, or even be comfortable in knowing exactly what to say themselves. They might need a nudge, some encouragement, and some tools in order to join more customer conversations. But they also probably have more inherent abilities than you—or they—realize.
Sure, company leaders are fond of saying things like, “We are all in customer service” or “Everyone is in sales.” Those statements are true! However, they also run headfirst into common assumptions and practices. Typically only a small percentage of people behave as if they are in sales or customer service (or are just a friend or advocate).
There is a lot of surprisingly good news that can move your team closer to that stated ideal. When that happens, growth follows.
Among the topics that Jim covers in this episode:
Links:
Learn more about Jim Karrh:
https://jimkarrh.com/
Check out a sample of Jim’s new book, The Science of Customer Connections: Manage Your Message to Grow Your Business:
https://en.calameo.com/read/005570974156e126cc29e
Follow Jim on Twitter:
https://twitter.com/jimkarrh?lang=en
Connect with Jim on LinkedIn:
https://www.linkedin.com/in/jimkarrh
Sign up for the Message Manager Memo weekly email https://jimkarrh.com/
or email jim@jimkarrh.com
Listen and subscribe to The Manage Your Message podcast: iTunes and jimkarrh.com/podcast/
Step 4: How Leaders Create Consistent Sales Conversations
Step 3: How Leaders Create Consistent Sales Conversations
Step 2: How Leaders Create Consistent Sales Conversations
Step 1: How Leaders Create Consistent Sales Conversations
MYM Digest: Creating Great Sales Conversations
Learn By Teaching
Jeff Brown: Read to Lead
Jeb Blount: Ink the Deal
When I Strayed from the ICP
Tim Pollard: Selling in the Virtual World
To Script, or Not To Script?
5 Steps to Your New Growth Message
Clint Padgett: Conversations for Team and Project Success
John Walsh: Go From Starting Out to Standing Out
Alex Goldfayn: 5 Minute Sales Growth
Kwame Christian: Race and Other Difficult Conversations
Charlie Mechem: Using Anecdotes as a Leader
Timothy Lupfer: Tough Love for Leaders
Danessa Knaupp: Lead with Naked Authenticity
Gleb Tsipursky: Never Go With Your Gut
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free