In this episode of The Manage Your Message Podcast host Jim Karrh continues a four-part “solo” series of practical takeaways from his new book The Science of Customer Connections: Manage Your Message to Grow Your Business.
The second section of the book, including Chapters 5-7, is titled “A Lot More Great Messengers.” Both research and practical experience tell us that business leaders tend to underestimate the opportunity they have to enlist other people to share their message.
There are likely many people in and around your organization who care about it – and what others say about it. They might not know everything you do, or consider themselves to be great communicators, or even be comfortable in knowing exactly what to say themselves. They might need a nudge, some encouragement, and some tools in order to join more customer conversations. But they also probably have more inherent abilities than you—or they—realize.
Sure, company leaders are fond of saying things like, “We are all in customer service” or “Everyone is in sales.” Those statements are true! However, they also run headfirst into common assumptions and practices. Typically only a small percentage of people behave as if they are in sales or customer service (or are just a friend or advocate).
There is a lot of surprisingly good news that can move your team closer to that stated ideal. When that happens, growth follows.
Among the topics that Jim covers in this episode:
Links:
Learn more about Jim Karrh:
https://jimkarrh.com/
Check out a sample of Jim’s new book, The Science of Customer Connections: Manage Your Message to Grow Your Business:
https://en.calameo.com/read/005570974156e126cc29e
Follow Jim on Twitter:
https://twitter.com/jimkarrh?lang=en
Connect with Jim on LinkedIn:
https://www.linkedin.com/in/jimkarrh
Sign up for the Message Manager Memo weekly email https://jimkarrh.com/
or email jim@jimkarrh.com
Listen and subscribe to The Manage Your Message podcast: iTunes and jimkarrh.com/podcast/
Episode 18: Douglas Burdett: Lessons from 200 Marketing Books
Episode 17: Patti DeNucci: Networking with Intention
Episode 16: Jim Goes Solo: Mangled Messages and How to Avoid Them
Episode 15: Maestro Roger Nierenberg: Leading Your Own Orchestra
Episode 14: Tim Pollard: The Architecture of Exceptional Presentations
Episode 13: Jesse Cole: Putting Fans First
Episode 12: Scott Eblin: Leading at the Next Level
Episode 11: Ron Carucci: Why Leaders Succeed or Fail
Episode 10: Anthony Iannarino: Eat Your Competitor's Lunch
Episode 9: Michael Melcher: Becoming a Better Leader
Episode 8: Mark Levy: Your Big Sexy Business Idea
Episode 7: Mike Brown: Fun and Effective Strategic Planning (Part II)
Episode 6: Mike Brown: Fun and Effective Strategic Planning (Part I)
Episode 5: Bill Boulding: The Next Generation of Business Leaders (Part II)
Episode 4: Bill Boulding: The Next Generation of Business Leaders (Part I)
The Manage Your Message Podcast
Episode 3: Chip Massey: High-Stakes Conversation Tips from a Hostage Negotiator (Part II)
Episode 2: Chip Massey: High-Stakes Conversation Tips from a Hostage Negotiator (Part I)
Episode 0: The Why of this Podcast
Episode 1: Dorie Clark: How to Position Yourself, Stand Out, and Make Money
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free