The Emergence, and the Future, of Purpose Marketing
WVU Marketing Communications Today

The Emergence, and the Future, of Purpose Marketing

2022-08-25
  Purpose is an important new way for brands to differentiate themselves in a competitive market.  Our guest Diane Primo, CEO of the agency PurposeBrand, explained that a brand’s purpose must be authentic, and be established with the buy-in of all stakeholders. Only then can it be successfully presented externally for marketing benefit. Join us for a lively discussion about why consumers' growing interest in a brand’s purpose matters, and how to quantify the impact of purpose on your ...
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