Brewing Through Adversity: Crafting the Future of Taprooms with Jake Rouse of Braxton Brewing Company

Is the continuing pandemic holding brands back or helping to push them into the future? Today’s guest is Jake Rouse, co-founder and CEO of the Braxton Brewing Company, a Cincinnati brewing company that bills itself as the Taproom of the Future. In today’s episode, Jake discusses how COVID-19 has affected the brewer, what changes in strategy and technology the company has made as a result of the pandemic, and how those changes will affect the future of his brand and others. Topics Discussed in Today’s Episode:

✔ How Jake moved from tech to brewing ✔ Why Jake’s brewery calls itself the Taproom of the Future ✔ How COVID-19 has impacted Jake’s business ✔ What changes Jake has had to make over the past few months and what changes he anticipates in the near future ✔ Whether Jake’s brewery is using different technology since the beginning of the pandemic ✔ Resources that Jake would recommend ✔ What changes will remain post-COVID ✔ What growth looks like for Braxton Brewing ✔ Advice for brands who think it’s time to throw in the towel ✔ Where brands should get started ✔ Fun places to visit in Cincinnati

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Jake Rouse

QUOTES: “We really wanted to blend technology and beer together, because my take on the beer industry is that it was really ripe for disruption.” “The biggest changes we made were definitely in our marketing.” “It’s been amazing to see people pivot into a subscription type environment for beer.”