The Employer Branding Blueprint with Shannon Smedstad, Managing Director, exaqueo

Employer Branding and Talent Acquisition Strategies

Shannon Smedstad 

exaqueo 

1. Introduction to Employer Branding:

• The importance of aligning a company’s brand with its culture, especially for talent attraction and retention.

Career Journey:

• Shannon's transition from a recruiter into employer branding.
• Insights on making career changes within the same company, highlighting the advantages of being a known commodity.

Employer Branding Challenges:

• Addressing the disconnect between a company's external brand promises and internal culture.
• The process of defining and communicating an authentic employer brand through internal insights and external marketing.

Strategies for Employer Brand Development:

• Conducting focus groups and surveys to understand employee experiences.
• Crafting brand pillars that reflect the organization's values and culture, like safety, care, and leadership style.

Implementation and Integration:

• Importance of integrating brand promises at every organizational level.
• Tools and guides provided by Exactly to help implement branding strategies effectively.

Technology in HR:

• Overview of how HR technology has evolved, emphasizing tools that streamline processes and enhance candidate experience.
• Technologies like video platforms and tools for empowering employees as brand ambassadors.

Practical Tips for Employers:

• Enhancing job postings to attract the right talent.
• Leveraging the career site as a key digital asset for storytelling and candidate engagement.
• The necessity of clean and normalized data before implementing automation and AI solutions in HR.

Closing Thoughts:

• The importance of maintaining an authentic brand narrative that aligns with the lived employee experience.

Actionable Advice:

• For companies looking to improve their employer brand, start with understanding your current employee experience, align your brand message with this reality, and use technology to amplify and scale your efforts in talent attraction and culture enhancement. Contact Shannon to learn more.
• Have a staffing project and need a free consultation? Contact Tony@Timpl.com