Ep. 78 Why Your Ads Look Useless (They’re Not): The Hidden Lag Between Attention and Sales

This episode breaks down why modern attribution fails — how impressions, offline channels, long sales cycles, and siloed reporting hide the true impact of marketing. Jeff Greenfield explains ad stock, synergy, and why clicks alone don’t tell the whole story.

Learn practical steps to begin measuring attention (impressions), give campaigns time to work, and build a single source of truth or independent measurement so teams and finance can confidently allocate budget. Visit ProvaLytics for more on solving cross-channel attribution.