Ep.36 Elisa Morariu - Understanding customers behaviour

This week, Karen is joined by Elisa Morariu, Senior Customer Insight Analyst at A.S. Watson. Elisa’s background in market research along with her experience in analytics means that she is passionate about understanding the “why” of customers behaviour as well as the “what”. In this episode, she gives a glimpse of customers analytics and how mixing market research and purchase data can offer a 360 insight on customers.  

Enjoy!