Stop Being SOFT: The Brutal Truth about Success

Success isn’t built on luck — it’s built in the trenches. In this episode of The Sales Factory, Coach Carroll sits down with Jake Dixon, founder of The Locker Room, to dig into what it really takes to win in real estate and business.

You’ll hear the shocking truth behind why 87% of real estate agents fail, why “consistency is still undefeated,” and how one couple went from living on food stamps to earning $300K in their first year in real estate.

Jake also shares hard-hitting lessons on:

• Why work-life balance is a myth (and what to do instead)

• How to handle failure, fear, and the “winters” of business

• The importance of making real decisions and killing off excuses

• Why success is boring, repetitive, and unsexy — but always worth it

If you’re tired of fluff and want the raw, unfiltered truth about success, this is the episode you need.