#207: Million Dollar Marketing & What You’re Missing - Sarah Sebastian

In this episode of the Leadway Podcast, Chris sits down with Sarah Sebastian, Founder & CEO of Rose Gold Collective, a nationwide experiential boutique event agency based in Miami.

Sarah shares how she built a business that operates remotely across the U.S., specializing in experiential marketing, including pop-up shops, mobile tours, festivals, and immersive brand activations designed to create real-world connections and brand loyalty.

From her early career in marketing and fashion merchandising to working in brand promotions and eventually launching her own agency, Sarah breaks down how she turned creative vision into a scalable business.

She also dives into the transition from corporate to entrepreneurship, explaining how she recognized she was already doing agency-level work — and decided to build her own company instead.

The conversation goes deep into what it actually takes to grow and manage a business, especially in a creative industry where every project is different.

🔥 In this episode, you’ll learn:
✔️ What experiential marketing is and why it’s growing rapidly
✔️ How Sarah transitioned from corporate to entrepreneurship
✔️ How to scale a service-based business across multiple markets
✔️ The right way to hire and build a high-performing team
✔️ Why diverse skill sets matter more than “mini-me” hires
✔️ How tools like Culture Index improve hiring and team performance

Sarah also shares how her agency interprets brand strategy and turns it into real-world experiences that connect with audiences — even when client direction is minimal.

Whether you're building a creative business, scaling a team, or looking to better understand brand marketing at a high level, this episode delivers real insights from someone doing it at scale.

🎧 Available everywhere you listen to podcasts

📲 Connect with Sarah 

LinkedIn: https://www.linkedin.com/in/sebastiansarah/
Website: https://www.rosegoldcollective.com/

📲 Connect with the Host

Instagram: @chris.reichenbach
TikTok: @chris.reichenbach

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