S1:E14: COVID-19, Navigating Uncertainty at UCF Athletics

It’s September, and the entire country is watching universities to see how they navigate the uncertainty of football in the middle of a pandemic. There are a lot of misunderstandings about the business of college sports, and the financial health of an athletics program is critical for the support of their student-athletes.

Joining Katie and Ken today is Brad Stricklin, Executive Associate AD and CFO at the University of Central Florida Athletic Association. Today Brad will share his unique perspective on how UCF has faced the challenges of the pandemic so far. He'll also discuss their planned approach to the fall sports season ahead. And of course, everyone will talk about their brew of the month!

00:10 - Welcome and introductions
00:28 - Brad Stricklin’s Leadership Bio
09:08 - Student-Athlete Wellness
12:47 - Budget Impact of COVID-19 Expenses
14:53 - Top Metrics for Financial Health
19:07 - Opportunities for Making Changes
26:14 - Brews of the Week
27:29 - Wrap-up

Learn more about James Moore Collegiate Athletics Services Team: https://www.jmco.com/industries/collegiate-athletics/