Making Time to Innovate: Strategies for Encouraging Creativity Within Your Busy Team, by Jonathan H. Westover PhD

Abstract: This article explores strategies for encouraging innovation among busy employees and teams. As work demands continue intensifying, managers face pressure to maximize productivity while also driving organizational growth through creative problem-solving and idea generation. However, the brief argues innovation need not come at the expense of delivering daily results. Drawing from academic literature and case studies across industries, five evidence-backed practices are presented for helping individuals develop innovative thinking habits even in packed schedules: allocating regular protected time for ideation sessions; infusing meetings with creative exercises; assigning short-term "innovation homework"; encouraging experimental approaches to ideas; and streamlining unnecessary meetings. Real-world examples demonstrate how companies have successfully integrated these strategies to spark new solutions and fuel business success, even for their busiest teams.