Occupiable Sculpture and Residential Design with Greg Frucci

Glenn Palmer sits down with U.S.-based architectural designer, photographer, and storyteller Greg Frucci, owner of Greg Frucci, Photography LLC, to explore how he turns homes into “occupiable sculpture” that blends artistic soul with technical rigor. Greg traces his journey from an art-first architecture education to a co-creative practice, explaining why he now treats building codes as collaborators and uses a deep, three-part client questionnaire to uncover what truly matters. He also shows how Revit, immersive walkthroughs, and fast-evolving AI are shrinking workflows from months to afternoons and boosting client confidence long before the first brick is laid.

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