James Williams of XConnect talks about the power of Operator Brands and the SME Sector Messaging Potential
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James Williams of XConnect talks about the power of Operator Brands and the SME Sector Messaging Potential

2024-03-27
We were delighted to talk to James Williams, well known Telecoms Industry Enabler and Communicator.  James is now VP Business Development for XConnect (a Somos company). We talk about James’s career and how he moved into Telecoms.  We discuss the power of Mobile Operator Brands and how the potential market share for Messaging Services in the SME sector is still not being tapped into fully. James points out the importance of the Phone Number, which can be argued to be more important than a National ID car...
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