Content Superheroes with Alan Porter

Join host Cruce Saunders as he explores the power of content strategy with Alan Porter, author of 'The Content Pool.' Dive into the concept of content as a shared enterprise-wide asset and the importance of content intelligence in delivering exceptional customer experiences. Discover Alan's journey from technical documentation to content marketing for global brands and his advocacy for every piece of content as a marketing event and brand experience.

Visit simplea.com for resources and a full transcript of this episode.