Before Hiring Your Next Salesperson

“Guns. Lots of guns.” You may recognize this line delivered by Keanu Reeves’ character in both The Matrix (1999) and John Wick: Chapter 3 (2019). In both movies the actor plays the hero. The pressure is on and he wants to win and his only option is MORE! Not too dissimilar from the sales leader who feels the pressure and wants to win. She may feel her only option is MORE … more salespeople! Unlike Reeves’ characters, however, the sales leader has another option. When sales forces are recognized as teams and optimized as teams they can grow 3X faster than sales forces that are not. And they can do it without adding a single salesperson. Instead of focusing on MORE, there may be value in simply focusing on BETTER.