38. Anthony Kingsley on Being Prepared for Change

How can you respond positively when change happens around you? 

My guest here in Episode 38 is Anthony Kingsley – a copywriter, travel agent and networker who is a passionate believer in following his interests. 

In this conversation Anthony explains: 

- Why it’s important to learn how NOT to do things 

- What happens if businesses don’t evolve 

- How Covid-19 has made people recognise the importance of community 

- The pros and cons of running a franchise 

- Why being clear about what benefit you can provide is key 

- Why writing short posts is great training 

- What the “So What?” test can do for your business 

Anthony’s best advice is to be very clear about what your product or service does to make your client’s life better. 

Enjoy!