Trust is Everything in Analytics

Ryan Salazar, Director of Analytics at VTS, shares his insights on why an overwhelming number of CEOs don’t trust CMOs, an analyst’s top responsibilities if they want their reports to be believed, and why shared attribution models between sales and marketing are key to marketing’s success.

 

To engage with Ryan and other analytics experts, join these slack communities:

• https://locallyoptimistic.com/ 
• https://brooklyndata.co/ 
• https://www.getdbt.com/community/

 

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