It’s a Penalty - How Sport Can Fight Human Trafficking. An interview with Sarah De Carvalho

2025-06-02

On this episode, ahead of the 2025 Women’s Football European Championships, Bryn has coffee with Sarah De Carvalho, former TV producer turned humanitarian, who shares the story behind IT'S A PENALTY, the largest and fastest growing anti-trafficking campaign organisation in the world. Sarah talks about her pivot from working in TV to spending a decade serving the street children of Brazil. She also shares how she has come to partner with some of the world’s most famous faces and biggest brands aro...

On this episode, ahead of the 2025 Women’s Football European Championships, Bryn has coffee with Sarah De Carvalho, former TV producer turned humanitarian, who shares the story behind IT'S A PENALTY, the largest and fastest growing anti-trafficking campaign organisation in the world.

Sarah talks about her pivot from working in TV to spending a decade serving the street children of Brazil. She also shares how she has come to partner with some of the world’s most famous faces and biggest brands around the largest sporting events, in a united mission to end human trafficking.

Great listen for budding entrepreneurs and humanitarians alike.

Follow their latest campaign on social media @its_apenalty and find out more by visiting itsapenalty.org

This podcast was produced by Blue Bear Coffee Co. visit us for coffee, blogs and podcasts for coffee lovers with hearts for justice at bluebearcoffee.com and follow us on social media @bluebearcoffeeco and @brynfreresmith

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