In this episode, Gresh pivots to a quick primer on franchising, demystifying the model for anyone unfamiliar with it. He describes the franchisor (the “Zor”) who owns the brand and system, and the franchisee (the “Z”) who purchases the rights to run a local operation. By leveraging an established playbook, brand recognition, training, and ongoing support, a franchisee can bypass the guesswork of starting a business from scratch. Gresh highlights that while well‑known names like McDonald’s and Chick‑fil‑A dominate the co...
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