The Price is Right

2023-07-18

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How do you price in a tough economy? How do you price in any situation? How do you articulate the value-based outcomes your product or service will create? Pricing has always been an art. Being told you were a close 2nd in a competitive pitch. Maybe no decision at all. In this week's episode,, Jonathan "Jonny" Adams from SBR Consulting joins me to discuss this and more. We cover : What is Jonny seeing in the market today? How are the economic head winds impacting different markets? Why n...

How do you price in a tough economy?

How do you price in any situation?

How do you articulate the value-based outcomes your product or service will create?

Pricing has always been an art. Being told you were a close 2nd in a competitive pitch. Maybe no decision at all.

In this week's episode,, Jonathan "Jonny" Adams from SBR Consulting joins me to discuss this and more.

We cover :

What is Jonny seeing in the market today?

How are the economic head winds impacting different markets?

Why negotiating with yourself is not a good place to start.

What are your tradeables?

What framework you should follow to articulate value.

We have a "Come on Down, the Price is Right" moment.