How (and Why) He Bought a Roadside Attraction and Transformed it Into a Hospitality Experience
Behind the Stays

How (and Why) He Bought a Roadside Attraction and Transformed it Into a Hospitality Experience

2023-04-07
In just a moment you’ll meet Doug Heestand, the owner of the Desert of Maine, a unique and intriguing roadside attraction located in Freeport, Maine.  In this podcast interview, Doug shares his journey of transforming the Desert of Maine from a simple tourist attraction to a thriving hospitality company. We explore the origins of the Desert of Maine, its unique geological features, and the challenges Doug faced when taking over the business. He shares how he implemented innovative strategies and creative ideas to rebrand th...
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