77: Josh Cobb: The Evolution of Marketing in Real Estate

In the beginning, marketing in real estate was dominated by advertising and that meant buying media. It meant buying space in newspapers and hoping consumers would notice before they turned the page. It meant buying time on TV and hoping consumers would keep watching when the show cut to a commercial break. 

But today, the more you shout and jam your advertising in front of people’s face, the less people are going to listen. While that might have worked years ago, those days are definitely over.

In this episode of Real Estate Pros, we'll explore the history of marketing in real estate - how it was done and why it probably won't work on its own in the future.