Story-selling: The secret to selling complex technology, as told by Dave Krauthamer, CEO of QuSecure

How do you take something complex and make it simple? Story-selling. That's what QuSecure did. At the seed of any entrepreneur or organization you've got to have great storytelling ability. Create a story around a complex technology and then use that story to close more deals.

Watch the episode where Dave Krauthamer, CEO of QuSecure tells us how.