Todd Rogers, PhD, wrote an editorial piece for CNN called “Why is No One Reading Your Coronavirus Emails,” and we can’t really get it out of our heads. Todd is a professor of public policy at Harvard University and chief scientist at EveryDay Labs, a behavioral science company focused on parent communication in education. We instantly appreciated that he’s looking at the problem of too damn many coronavirus emails through a scholarly, and behavioral, lens.
In this episode, we groove on the behavioral aspects of these emails: the senders and the receivers. We see retailers succumbing to herd mentality, fear of missing out (FOMO), and generally irrelevant communication without so much as batting an eye.
Our inboxes are full. Our cognitive processing stretched thin. And retailers, in many cases, are failing to effectively communicate WIIFM (what’s in it for me).
That said, we have examples of companies who are doing things right and we are hopeful that this is a teachable moment.
Links“Why no one is reading your coronavirus e-mails”: https://edition.cnn.com/2020/03/13/opinions/coronavirus-emails-effective-messaging-rogers/index.html
The Dakota Jazz Club: https://www.dakotacooks.com/
Nachito Herrara: http://nachitoherrera.com/
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Economic Optimism in America – Really?
The Impact of Celebrity Donations
Out of Toilet Paper? Blame America's Failings in the Toilet Wars
Manipulated Media – Do Labels Matter?
Hacking the Coronavirus and Covid-19
Donation Burnout
Garbage Language & Corporate Double Talk: The Downside..and Upside?
Reclining Airline Seats – Whose Space Is It Anyway?
How Do We Deal with Disinformation?
Iowa Caucus Conspiracy Theories – How to Inoculate Yourself
The Iowa Caucuses - Do They Matter?
How Will We Remember Kobe Bryant
How To Keep Your Keep Your New Year's Resolutions
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