How to Create Genius Movement Displays in Retail | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing

Do you have a display that's not working, I mean, something you thought would actually move the merch? Well, today I want you to think about adding movement to that display. You could add a train to it. You could add lights. But do something that gets people to actually pause and consider it, because displays that move merch require another level of engagement, so catching the customer's eye through movement or through light is going to make the difference. Frankly, by now, shoppers are pretty jaded. They may have already been in your store once or twice, and if you can make something look new, especially something that's not on sale, you're more likely to sell it this week.

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